News & Features

New 'Think!' Drink Driving Awareness Campaign

Posted in General News on Monday, November 25th, 2024

Heineken and Fuller’s, have joined the government’s new THINK! campaign to encourage young drivers to stick to 0% options this Christmas. The new campaign was launched on 20th November and It targets 17 to 24-year-old men, this group currently causes the most deaths and serious injuries involving drink-driving. THINK! research shows young men in particular often underestimate the risks of drink driving. In 2022, 79% of drivers involved in drink-drive collisions were male. 

New 0% branding includes THINK! drink-drive messaging on pub equipment and t-shirts worn by bar staff, to provide pub-goers with an in the moment reminder to opt for a 0% drink before getting behind the wheel. 

Heineken’s ‘Star Pubs’ chain is rolling out new 0% branded merchandise to 400 of its pubs from late November through to the end of the year. James Crampton, Corporate Affairs Director at HEINEKEN UK, said “When you are driving, Heineken 0.0 is the ideal alternative to your alcoholic drink. People can still be part of the round, with a pint or bottle in hand, and importantly be safe to drive – for themselves, their passengers, and other road users.” 

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