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News & Features

Speed Limit Signs Could Include Car Crash Images

Posted in General News on Friday, December 1st, 2017

A campaign to get graphic car crash images placed on speed limit signs in various 20, 30 and 40mph zones was launched as part of Road Safety Week 2017. According to a survey of 2,000 drivers conducted by the financial advice service, This is Money, 67% thought that seeing graphic images of car crashes on speed limit signs would make people much more mindful of the consequences of speeding. It was also revealed that 25% of those involved in the survey believed that speed awareness courses are not enough to stop drivers from speeding. Insurance Director for the Royal & Sun Alliance Group, Kenny Leitch commented: “While it may sound like a particularly radical idea to introduce visual deterrents alongside speed limit signs, our early research has shown that the adoption of a “cigarette-pack approach” could be another way to tap into the human motivations that can promote good driving and prevent speeding.”

The Sentencing Council has recently proposed changes to the law which would mean that drivers involved in the most severe speeding cases could face larger fines. Those that drive faster than 51mph in a 30mph zone, for example, could face a fine of up to £760 from February 2018 if this law gets passed. In addition to this larger fine, drivers who have been caught speeding to this extent would also have to pay an average of £328 per year more for their car insurance. Road safety campaigners are hopeful that stricter enforcement of speeding combined with the graphic car crash images that they want to see on the UK’s speed limit signs will help significantly reduce the amount of speeding offences.

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Linda Bagwell's Gravatar
Linda Bagwell

Saturday, December, 2nd, 2017

I believe that pictures of car crashes will be a distraction for drivers and cause more problem's on the road. Signage should be direct and clear to road users. Linda Bagwell.

Mark W's Gravatar
Mark W

Monday, December, 4th, 2017

Why not just bring back the death penalty for speeding, and string up offenders from the speed limit signs?

dottykat's Gravatar

Thursday, December, 7th, 2017

The comparison with cigarette packet advertising isn't really relevant as ONLY smokers see them even if they are under 16. If pictures or graphic images were included in speed signs then these would be visible to everyone, i.e., from age 2 to 102 (or more). I would suggest that it is highly inappropriate for such graphic images to be displayed where these can be seen by children. If there was a road accident outside your home or on the walk/drive to school would you make sure your young children saw it, do you not think that it could be somewhat traumatic for them? We have a watershed on TV and a film grading to make sure that children are not subjected to these sort of images and we are now considering displaying them nice and high up on poles along pavements and roads. Where has common sense disappeared to.